MORPHEUSPD
← Selected work

04 / Klean K9

Service positioning & customer experience

A private room.
A clear reason.

Give a local dog-care business an identity as distinct as the experience inside its doors.

Explore Klean K9
Digital expression of Morpheus’s Klean K9 transformation concept
The business

Klean K9

What we brought together

Positioning, service architecture & digital experience

01 / The problem

The value of private wash rooms was not yet the clearest reason to choose the business.

02 / What Morpheus changed

The service hierarchy and customer journey rebuilt around that private-room difference.

03 / What now exists

A clearer brand experience with Find My Klean, service paths, membership and visit planning.

The insight

The private room is the story.

Klean K9 brings private self-wash rooms, grooming, wellness and dog-care retail together. The strongest starting point is the value of the room itself: a place where an owner and dog can find their own pace.

The work

Build the experience around the real difference.

Real facility and dog photography makes the promise tangible. Private wash leads the service hierarchy. Find My Klean helps visitors choose a service, with dedicated paths for grooming, membership, retail and planning a visit.

01

A recognisable position

The private dog bathhouse gives the business a clear idea to lead with, across the homepage and services.

02

Help choosing the service

Find My Klean translates a dog’s needs into a useful starting recommendation.

03

A connected local journey

The facility, service pages, Klean Club and visit details lead people toward a conversation with the team.

See the private-room story, explore the services and try Find My Klean.

Explore Klean K9

Positioning and customer-experience case study. The linked digital experience is Morpheus’s reimagined Klean K9 concept.

Next worldApex Hockey Pucks

06The next chapter

Yours, perhaps.

Bring us
your what if.

An idea on a napkin. A product ready for its next step. A business you know could be more.

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