MORPHEUSPD
← Selected work

03 / Outlaw

Founder-led brand world

A voice.
All its own.

Carry Outlaw’s unmistakable personality through a complete digital brand world.

View the brand story
Digital expression of Morpheus’s Outlaw transformation concept
The business

Outlaw

What we brought together

Brand presentation, storytelling & digital experience

01 / The problem

A distinctive founder-led identity that needed to hold together beyond individual pages.

02 / What Morpheus changed

The supplied identity, founder story and real imagery translated into one digital language.

03 / What now exists

The Outlaw Way, Field Notes, customer stories and support in one coherent experience.

The insight

Start with the character.

Outlaw is a founder-led brand with a distinctive voice and a strong existing community. The work starts with that identity: the supplied wordmark, the founder’s story, real imagery and the language people already associate with the brand.

The work

Keep the character. Connect the experience.

The reimagined website gives the Outlaw Way, Field Notes, customer stories and support information a consistent visual language. A deliberate type system, strong imagery and considered mobile layouts connect the individual pages into one recognisable experience.

01

An identity carried through

The supplied gold-and-white wordmark, dark surfaces and editorial typography form a consistent visual system.

02

The founder’s story

Outlaw Way gives the story, imagery and founder’s own words a dedicated place.

03

A complete content experience

Field Notes, customer stories, FAQs and support pages share a coherent structure across desktop and mobile.

Explore the Outlaw Way page to see the identity, typography and storytelling in context.

View the brand story

Brand presentation and storytelling case study. The linked page is part of Morpheus’s reimagined Outlaw experience.

Next worldKlean K9

06The next chapter

Yours, perhaps.

Bring us
your what if.

An idea on a napkin. A product ready for its next step. A business you know could be more.

Know where to begin?

I have a product ideaReimagine my business

Or start in 30 seconds

01 / 04
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