MORPHEUSPD
← Selected work

02 / Sho Koi

Product, packaging & customer experience reimagination

Beyond
the bag.

Bring the packaging, product range and buying journey together around the way a pond owner actually thinks.

Step into Sho Koi
Digital expression of Morpheus’s Sho Koi transformation concept
The business

Sho Koi

What we brought together

Product architecture, packaging, brand presentation & guided digital experience

01 / The problem

A range asking pond owners to choose before helping them understand what the pond needed.

02 / What Morpheus changed

Packaging and the buying journey organised around water, fish and feeding goals.

03 / What now exists

Two distinct series, Find My Food and Pond Mode in one connected experience.

The insight

Start with the water.

For a koi keeper, the first question is what the pond needs. The buying experience should help connect water temperature, the fish and a feeding goal to the product range. That becomes the organising idea for the website.

The work

One connected product world.

Distinct packaging separates Signature Series from Advantage Pro. The same visual language carries into product pages. Find My Food helps narrow the choice, while Pond Mode gives temperature a useful role in the experience.

Sho Koi Signature Series packagingSho Koi Advantage Pro packagingTwo series. Two distinct identities.
01

A range you can read

The two series and their formulas have a clear hierarchy, supported by consistent pack presentation.

02

A useful path to a decision

Find My Food connects the customer’s pond profile to a focused product recommendation.

03

A reason to come back

Pond Mode and feeding education extend the website beyond the moment someone chooses a bag.

Try Find My Food and Pond Mode, then explore how the packaging and product pages work together.

Step into Sho Koi

Packaging and customer-experience reimagination. The linked digital experience is separate from the brand’s existing store.

Next worldOutlaw

06The next chapter

Yours, perhaps.

Bring us
your what if.

An idea on a napkin. A product ready for its next step. A business you know could be more.

Know where to begin?

I have a product ideaReimagine my business

Or start in 30 seconds

01 / 04
What are we doing?

Nothing disappears into a form. Your answers open as an email for you to review and send.

Prefer a blank page? Write to us directly.